ABOUT US

ABOUT SPOKE

Our mission is to create a place that fosters an inclusive community. We believe in body positivity. You work out because you love your body, not because you hate it. We ride, lift, row and sweat together to feel confident about who we are inside and out. All while having fun.

OUR · VALUES ·

OUR · VALUES ·

  • BODY POSITIVITY

    It is possible - and fantastic - to make your fitness routine body-positive. You work out because you love your body, not because you hate it. We believe in representing everybody and every body. Don’t use exercise to punish your body because you don’t think it’s good enough. Instead, sweat because it makes you feel good AND makes you feel stronger both physically and mentally.

  • INCLUSIVE COMMUNITY

    We believe a fitness community should be welcoming to people of all ages, shapes, race, sexual orientation, gender identity, and gender expression. Our mission is to create a safe and supportive environment where everyone feels a sense of belonging and connectedness.

  • LOVE YOUR WORKOUTS

    Exercise should always feel fun, something you look forward to, and never a chore. When you’re enjoying how you're sweating, it creates a natural motivation. You look forward to attending class and more importantly, look forward to how it makes you feel after.

WHAT WE OFFER

All studios offer a variety of fitness programs including row, cycle, and bootcamp. We offer multiple packages to accommodate members’ preferred sweat lifestyle. In addition, all studios and packages include complimentary cycle shoes (which are required for cycle classes), mats, and towel service. Studio amenities include showers fully equipped with toiletries, blow dryers, products and bath towels. Cold eucalyptus towels post-sweat. Water bottle filling stations are available. Bottled water and other products available for purchase.

OUR LOCATIONS

300 High St. Victor, NY
(across from the Eastview Mall)

Victor

145 Culver Rd, Rochester, NY 
(next to Village Bakery)

Rochester

6825 East Genesee Street, Fayetteville, NY
(in Wegman’s Plaza)

Syracuse

MEET THE TEAM

  • Ashley Robinson


    Ashley grew up in Upstate, NY and followed her dreams to pursue a graduate degree in Boston, MA. In the midst of her studies, she found stress relief and her outlet with beat-based riding. Eight years later, she turned what became a passion into a career. Upon moving back to Rochester, NY, she decided to take a leap of faith and follow her dreams. Ashley describes her classes as a little bit of everything — fun, intentional, and of course, sweaty. Maybe a few swear words too!
    Spirit Animal: Panther. Why? These animals are strong, sleek, and quick to make decisions; but beautiful at the same time. She believes every woman has the same inner and outer beauty and fierceness of a panther.
    Instagram: @Ashleyrob21

  • Julia Tiberio


    Julia is a native Rochesterian! She recently made the move back to Upstate NY from NYC where she lived and worked as an Event Planner for five years. During her time in NYC, going to spin class was always a staple part of her routine. She found class to be a much-needed escape from reality where you truly have time to focus on bettering yourself and others with no distractions. She will be your biggest cheerleader both on and off the bike and will literally give you a refund if you don’t leave class feeling better than you did coming in — just have to check with Ashley on that one first ;-)
    Spirit Animal: The Energizer Bunny! Because I don’t know where my energy comes from but it NEVER RUNS OUT.
    Instagram: @Jultiberio

  • Aaron Maciejewski


    Aaron grew up performing, and traveled the country performing in musicals and operas before landing himself in NYC. After 4 years of the hustle in the Big Apple, Aaron relocated to Rochester with his fiancé. His passion for music, performing and connecting with others would be reignited on the bike. Aaron brings a varied background to the podium and looks forward to making progress with each and every one of you along your journey.
    Spirit Animal: Tiger, putting a special emphasis on raw feelings and emotions, dealing with life spontaneously, trusting my intuition and acting fast...all very true and well that’s what the Spirit Animal quiz said that I took!
    Instagram: @aaron_n_ny

  • Mark Holderness


    Fitness had always been a part of his life, playing sports, working out, and just being active in general. He woke up one day realizing that fitness was something he wanted to do for the rest of his life. He ended up enrolling in an online program through Bryan University and graduated in 15 months with an Associate’s Degree in Advanced Health and Fitness and became a certified personal trainer through NASM and a PN1 through Precision Nutrition.
    Spirit Animal: Tiger. Period.
    Instagram: @markholderness81

  • Mary Sue Roth


    Mary Sue was a NYC based corporate hustler for 10 years before choosing to move upstate and stay home with her twin girls. This transition led her in search of a new outlet to pour her energy and passion into. Enter Spoke. Mary Sue became addicted to beat-based riding upon first clip-in. She is pumped to share her energy and grit; all while delivering some sweaty jokes and smiles. Mary Sue describes her classes as challenging but entertaining.
    Spirit Animal: Honey Badger. Why? Because “Honey Badger don’t care”. A Honey Badger is unapologetically a honey badger; relentless, scrappy and fierce. Just like Mary Sue.
    Instagram: @Marysueroth

  • Natalie Dickerson


    Natalie, originally from Rochester, moved all over the world working at Four Seasons Hotels & Resorts. When she moved to Dubai cycling became a huge part of her daily life. From that very first class she knew she wanted to become an instructor one day and would make it happen. Cycling was her time to reset and release stress every day and she quickly became hooked. It became a routine that kept her grounded during the many transitions (new jobs, new countries, new relationships, new business, new friends).
    Spirit Animal: Google Spirit Animal quiz says a horse and I agree: The horse symbolizes personal drive, passion, and an appetite for freedom. It is one that shows a strong motivation that carries one through life.
    Instagram: @Natalie_dickerson_

  • Kristine Jovenitti


    Rochester native and Covid-19 healthcare hero, Kristine, is a nurse practitioner by day and cycle badass instructor by night. She loves being in the healthcare field and finds her work extremely rewarding, challenging, and humbling all at once. Fitness has always been a way for her to live a healthy life-style and balance stress. About four years ago after taking her first beat-based cycle class she was instantly obsessed and dreamt of becoming an instructor. Kristine describes her class as entertaining, energetic and self-loving. A little bit of everything!
    Spirit Animal: Dolphin. Why? They are sociable, charismatic, fun but also have a very kind heart and like to help others in need. Dolphins in the wild have been known to help an injured swimmer or animal get to safety! How sweet is that?
    Instagram: @K.r.i.s.t.i.n.e_

  • Bethany Richards


    Bethany is a music aficionado! Bethany has a huge passion for music and grew up playing the violin, the piano and singing. She trained vocally at Berklee College of Music and Nazareth College and plans to continue performing. Beat-based cycling has become a passion for her because it not only fulfills her love for performing, but it also helps her achieve her fitness goals. When Bethany was asked to describe her class she summed it up into three words - fun, positive, and rewarding!
    Spirit Animal: When taking the spirit animal quiz on Google, I got a Butterfly. I think this is very true because I am currently in a very transformative time in my life. I graduated college during this pandemic and I am just trying to figure out my life!
    Instagram: @bethykr

  • Christina DiBaudo


    Christina was born and raised in Rochester, but fell in love with cycling in Buffalo while working on her master’s degree. Having been a cheerleader growing up, the music, movement, and community feeling just made sense. With 3 years of instructor experience under her belt, Christina is ready to take it to the next level at Spoke. She is calm yet fierce, and her classes will leave you smiling, inspired, feeling stronger than before, and most importantly, SWEATY!
    Spirit Animal: A lab/shih tzu mix, just like my girl Tully. Spunky and unique, easy-going, welcoming, sociable, loyal and friendly - but also loves a good nap.
    Instagram: @cdibaudo

  • Nicole Parks


    Nicole is from a small town Hornell, NY located in the Southern Tier. She moved to Rochester to attend graduate school at Brockport. Once she moved to Rochester and began taking fitness classes I instantly fell in love. She knew not only was it a passion, but wanted to take it to the next level and begin helping others. When she first joined Spoke in January of 2021 she instantly fell in love. The community, the instructors, the music, the environment and knew it would be the perfect fit. When she is not at Spoke she is a Manager in the Audit Department at Insero focusing on auditing for employee benefit plans, construction and manufacturing.
    Spirit Animal: After taking an online quiz I got Panda. Per the online quiz, you’re likely a calm and gentle soul. But that doesn’t mean you’re a pushover! Pandas are also strong and determined. Call on the spirit of the panda to help you find your calm center and learn to love yourself.
    Instagram: @nikki_parks536

  • Vicki Pease


    Fitness has always been a core value in Vicki’s overall well-being. So when this new spin studio opened up in Victor, she decided to check it out. And she hasn’t left the SweatParty since. From rider, to front desk team member, to GM, you can find her mingling with members, replying to your emails, or taking a class with you! When she’s not at Spoke, she’s spending time with her family, catching up with friends, and traveling.
    Spirit Animal: A bear. Why? The spirit of the bear is strong and confident. A natural-born leader, helpful, and often in charge. The bear also represents the importance of rest and alone time. But the #SweatParty never sleeps!
    Instagram: @vickidp11x

  • Brooke Bensley


    Brooke is Spoke's celebratory queen. She loves shouting out 100th riders and making the Spoke Team feel extra special on their birthdays. Downtown is her jam, you can catch her at front desk keeping Rochester's studio together! On her days, you can find her at home snuggling with her senior Dalmatian, hanging with her fam, reading a good book, practicing yoga and of course, doing behind the scenes work for Spoke!
    Spirit Animal: Labrador Retriever! Why? They are know for being outgoing, loyal and active! A popular family companion who can join you on the couch or a hike-hey, it’s all about balance!
    Instagram: @bbensley

  • Marisa Principato


    Marisa, mostly commonly known as Miss P., is a crazy kindergarten teacher, teaching little beans their ABCs. Being a Spoke OG, she was looking for a way to be more involved in Spoke and decided to put her positivity, creativity, and craziness into being a Spoke Lead! Keepin’ 5 year-olds in line is no joke, the SweatParty allows her to let loose, have fun, and be part of a contagious community!
    Spirit Animal: Golden Retriever. Why? They are loyal, caring, and family-oriented.
    Instagram: @marisaprincipato

  • Laura Olverd



    Laura is the founder of Wild Urban, a successful web design agency that is proudly women-owned. She hails from Geneseo, New York and made the move to Rochester to attend college at the Rochester Institute of Technology. In 2021, Laura discovered a passion for spinning when she started attending classes at Spoke, and soon thereafter, became a valued member of the Spoke team as the social media manager.
    Spirit Animal: Elephant: they're symbols of luck and prosperity, but they are also powerful beings that use their mighty strength to remove obstacles and negative forces. They also represent wisdom, long life, memory, and vitality.
    Instagram: @laura.olverd

  • Samantha VanderBrook



    From the podium to patron. Samantha VanderBrook, former fitness instructor now Experiential Curator & Marketing Guru! Samantha has always had a passion for brining the community together with a smile and BIG energy. She loves meeting new people whether it’s in the saddle, towel whipping or brainstorming their marketing goals.
    Spirit Animal: chameleon, because she can adapt to anything!
    Instagram: @samvan130

  • Jess Dunn


    Jess, originally from Rochester, left in 2016 to pursue teaching yoga in San Diego. Once there she practiced, learned, and taught at Core power yoga until she moved back to Upstate NY in 2018 to raise her daughter. She opened her own studio in Sylvan Beach, NY, only to close it 3 years later, move back to Rochester for growth, passion and opportunity. When one day during our kids swimming lessons Ashley and I met and the rest is history. I’m so happy to help bring yoga to Spoke and grow with you cycle/row/ boot camp bad asses.

    Spirit Animal:

    On the online test she got a shark, because although she may seem intimidating at times, she is very loving unless poked :)

    Instagram: @missjd_1222

  • Julianne Foster


    Julianne is a Rochester native and grew up in the suburb of Penfield. She moved away to pursue her Bachelors and then Masters degree and upon graduation, she found herself moving back home to Rochester! Julie has been involved with fitness and athletics her entire life starting with dance when she was just 4 years old and as she continued to get involved in athletics, soccer and cheerleading joined the mix of activities! She even continued cheerleading in college for SUNY Fredonia! As a retired athlete, Julie found herself stuck, until she found fitness & the gym outside of cheer. Julie has a great passion for helping others become the best version of themselves and believes fitness is a key in that wonderful journey! Outside of Spoke, Julie is a Learning & Development Specialist and focuses on training and leadership development. When Julie’s not training at Spoke or at her day job, you can catch her coaching cheerleading for Webster Thomas, out with friends around town, or traveling the world! Have any fun travel stories? Julie would LOVE to hear them!!

    Instagram: @juliannefoster__

  • Jill Jax


    Jillian grew up in Spencerport NY. She did competitive dance for many years which lead her to a studio in Long Island where she fell in love with yoga. She did her YTT through Yoga Works, as well as continued education by Tao Porchon Lynch. It’s been over 12 years of teaching yoga across the US since then. NY-CO-AZ-FL. She loves to continually expand her practice making it fun, challenging and unique. She believes in a mind body connection & being able to take what you learn on your mat, off the mat and into your real life. Loves to welcome all levels of yogis to her classes hoping to spread positivity and self empowerment.

    Instagram: @jilljaxyoga

  • Shelby Nairy


    Shelby was born and raised in Rochester NY and attended Kent State University for Marketing and Event Planning! Upon returning home after 4 years in Ohio, she didn’t know what to do with her future. She ended up following her passion for makeup & beauty and now owns her own studio called Glam & Co. Beauty! She loves making people feel confident & beautiful. Throughout this journey she fell in love with yoga and all that it has brought to her life. She’s a busy bee and is always doing something - some may call her crazy. Coming back to her practice brings her back to herself & restores her from the craziness all around. After graduating from her YTT she did an independent study that helped her find her ideal practice & flow. She specializes in slowing down and stretching the body. She wants people to feel supported, relaxed and grounded. Always remember to take a deep breath and let it go.

    Spirit Animal:

    Panther. I’m quick on my feet & making decisions. I’m self assured and know my worth! I prefer to be alone, but am always down for adventure and being around others.

    Instagram: @glamitup_shelbs

INTRO DEAL 2 CLASSES FOR $20

Get In Touch

Hours
*See Schedule for hours

Phone
Rochester 585-398-7615

Syracuse 315-424-3772

Rochester

 

Victor

 

Syracuse